by Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie · Routledge · tapa blanda · ISBN 9780750658720
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Festival and Events Management: An International Arts and Culture Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text covers events and cultural environments, managing the arts and leisure experience, and marketing, policies, and strategies of art and leisure management. It provides practical applications, models, and illustrations of event management operations from a variety of international perspectives, including case studies from Europe, New Zealand, Australia, and the USA.
