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Second life
Fidelizar al cliente
by Jean-Marc Lehu · Ediciones Paidós Ibérica · tapa blanda · 382 pages
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Pages: 382 pagesAuthor: Jean-Marc LehuPublisher: Ediciones Paidós IbéricaFormat: tapa blandaLanguage: es-ESRelease date: 1/7/2001ISBN: ISBN 9788449311024
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Synopsis of Fidelizar al cliente
Este libro de Jean-Marc Lehu explora en profundidad el concepto de fidelización del cliente, analizando estrategias de marketing, el impacto de internet y la imagen de marca. Ofrece una visión práctica y detallada sobre cómo construir relaciones de confianza y rentables entre la empresa y el consumidor, identificando técnicas efectivas y evitando errores comunes. Ideal para profesionales del marketing y la gestión empresarial que buscan optimizar sus estrategias de fidelización.
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