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La publicité est dans le film
3.9
Negocios y EconomíaISBN | 9782708136434
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Product details
Pages: 318 pages
Author: Jean-Marc Lehu
Publisher: Publisher to be confirmed
ISBN: 9782708136434
Format: Paperback
Language: fr
ISBN: 9782708136434
Synopsis of La publicité est dans le film
Este libro explora la integración de la publicidad en el cine, la música y los videojuegos, analizando el emplazamiento de productos y las estrategias de marca en estos medios. Jean-Marc Lehu, con un prefacio de Christian Polge, examina cómo la publicidad se ha convertido en una parte integral del entretenimiento moderno, influyendo en las decisiones de los consumidores y en la percepción de las marcas. Incluye referencias bibliográficas e índices.
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