by P. Verdin, N. Van Heck, Nick Van Heck · Palgrave Macmillan · tapa dura · ISBN 9780333947302
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«From Local Champions to Global Masters» is the business management essay by Paul Verdin and Nick Van Heck, published by Palgrave Macmillan in hardcover.
The book studies the obstacles to moving from local leaders to global players. With real cases of internationalization, it asks whether it is worth taking that step and how to do it, and analyzes opportunities, challenges and threats of the process. It includes a strategic framework with tools for managing international expansion.
Originally published in 2001, the book is written in English and has 226 pages. It falls within the categories of business and economics and international strategy.
Aimed at executives, consultants and business students interested in strategy and the international expansion of companies.
