by James I. Cash, F. Warren McFarlan, James L. McKenney · Alianza Editorial · tapa dura · ISBN 9788420667072
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This book, authored by James I. Cash, F. Warren McFarlan, and James L. McKenney, is a foundational work on the management of information systems in a business context. It analyzes the strategic and operational challenges faced by senior management when implementing and overseeing information technologies in modern organizations. The work provides deep insight into how to effectively integrate information systems to improve decision-making and competitiveness, serving as an essential reference for professionals, students, and executives interested in the intersection of technology, economics, and business strategy.
