by Philip Moscoso, Alejandro Lago · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448197698
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«Gestión de operaciones para directivos» is the practical guide by Philip Moscoso and Alejandro Lago, in paperback (424 pages, in Spanish).
A work aimed at executives showing how to turn operations management into a source of competitive advantage. It clearly explains key concepts and methodologies, analyzes their impact on areas such as sales, finance or strategy, and draws on cases from companies like Zara, Ikea, Dell, Toyota and Amazon.
First edition, published by McGraw-Hill Interamericana de España S.L. in December 2015, with an alphabetical index.
Recommended for executives, participants in management postgraduate programs and students of Business Administration, Commerce or Industrial Engineering.
