by Ignacio Temiño Aguirre · ESIC Editorial · tapa blanda · ISBN 9788473568166
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This book provides a detailed analysis of the Santander Group, exploring its origins, historical evolution, and consolidation as a benchmark in the banking sector both nationally and internationally. Through a strategic perspective, the author examines key aspects such as its business model, cost management, geographic expansion, and corporate decision-making that have allowed the group to maintain a solid competitive position for over a century and a half. The work is aimed at both undergraduate and postgraduate students in the financial field and professionals interested in corporate analysis. It includes relevant economic-financial information, comparisons with other banking groups, and reflections on the current European financial system, making it an essential tool for understanding the strategy and success of one of the world's most important banking entities.
