by Ignacio Temiño Aguirre · ESIC Editorial · tapa dura · ISBN 9788473569866
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book provides a comprehensive analysis of Apple, designed for university students and professionals interested in the information and communications technology sector. The author examines the company's evolution, business model, the influence of Steve Jobs, and its impact on the global market. The work covers key topics such as the value chain, competitive strategy, SWOT analysis, and innovation as a driver of transformation, offering a fundamental tool for understanding the success and challenges of one of the world's most important technology leaders.
