by Evelyne Resnick, James de Roany · Dunod · tapa blanda · ISBN 9782100705474
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«Guide pratique de l'export du vin» is the wine export guide by Evelyne Resnick and James de Roany, published by Dunod in paperback (215 pages).
Explains the reasons and objectives of exporting, and covers company diagnosis, strategy definition, logistics management, and evaluation of mature, emerging, and promising markets. Includes cases from Vietnam, Laos, Thailand, and Africa.
This work is the second edition, published in 2014 in the La Vigne collection, and won the Prix DCF du Livre 2013 in the international trade category. The text is in French.
Reference work for producers, cooperative wineries, merchants, and students of international wine marketing.
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