by Javier Alfonso · CONECTA · tapa blanda · ISBN 9788415431947
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Discover how Juan Roig built the Mercadona empire. This book offers lessons, experiences, and strategies applicable to any business. Javier Alfonso analyzes Roig's entry into the company, total quality management, and pricing and product strategies. Learn about the distinctive policy with employees and suppliers, and how Mercadona adapted to market changes. An essential book to understand the success of Mercadona and apply its principles to your own business.
