by Jesús Gatell Pamies · FisicalBook · tapa blanda · ISBN 9788486743758
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«Hotel Marketing» is a hotel marketing handbook by Jesús Gatell Pamies, published by FisicalBook in paperback (197 pages, in Spanish).
A work focused on marketing applied to hotels: it describes the sector's commercial strategies, demand and competition analysis, and promotion and management actions aimed at attracting and retaining customers. Presented as a guide to understand and apply the fundamentals of hotel marketing.
Published in 1994, with ISBN 9788486743758 and classified in the Business and Economics category.
Intended for students and hotel industry professionals interested in the management and promotion of establishments.
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