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Second life
How We Decide
by Jonah Lehrer · MARINER BOOKS · tapa blanda · 302 pages
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Pages: 302 pagesAuthor: Jonah LehrerPublisher: MARINER BOOKSFormat: tapa blandaLanguage: enRelease date: 1/1/2010ISBN: ISBN 9780547247991
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Synopsis of How We Decide
En este fascinante libro, Jonah Lehrer explora la ciencia de la toma de decisiones y cómo podemos mejorar nuestras elecciones. Combinando investigaciones de vanguardia en neurociencia con ejemplos del mundo real, desde pilotos de avión hasta jugadores de póker, Lehrer revela cómo el cerebro equilibra la razón y la emoción para tomar decisiones. Aprenderás a identificar cuándo confiar en la intuición y cuándo aplicar el pensamiento crítico, lo que te permitirá tomar decisiones más inteligentes y efectivas en todos los aspectos de tu vida.
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About the author
Jonah Lehrer
Jonah Richard Lehrer is an American author and blogger. Lehrer studied neuroscience at Columbia University and was a Rhodes Scholar. Thereafter, he built a media career that integrated science and humanities content to address broad aspects of human behaviour. Between 2007 and 2012 Lehrer published three non-fiction books that became best-sellers, and also wrote regularly for The New Yorker and Wired.com.
Born in 198118 titles published
View full profileBest-selling books in Popular Science
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