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I'd Like the World to Buy a Coke
by David Greising · Wiley · tapa dura · 360 pages
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Pages: 360 pagesAuthor: David GreisingPublisher: WileyFormat: tapa duraLanguage: enRelease date: 6/3/1998ISBN: ISBN 9780471194088
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Synopsis of I'd Like the World to Buy a Coke
Descubre la fascinante vida y el liderazgo de Roberto Goizueta, el CEO que transformó Coca-Cola en una de las marcas más poderosas del mundo. Desde su huida de Cuba en 1960 hasta su ascenso en la compañía, esta biografía revela cómo Goizueta revitalizó Coca-Cola a través de una gestión innovadora y un enfoque implacable en la producción. Sumérgete en la historia de un visionario que dejó una huella imborrable en el mundo empresarial.
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