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Roberto Goizueta. El hombre que consiguió que todo el mundo beba Coca-Cola
by David Greising · · tapa blanda · 352 pages
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Pages: 352 pagesAuthor: David GreisingPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1999ISBN: ISBN 9788480883139
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Synopsis of Roberto Goizueta. El hombre que consiguió que todo el mundo beba Coca-Cola
Descubre la fascinante historia de Roberto Goizueta, el visionario líder que transformó Coca-Cola en un gigante global. Este libro narra su trayectoria, desde sus humildes comienzos hasta convertirse en uno de los CEOs más influyentes del mundo. Aprende sobre sus estrategias innovadoras, su enfoque en el marketing y su habilidad para construir una marca icónica. Una lectura inspiradora para emprendedores y líderes empresariales.
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