Roberto Goizueta. El hombre que consiguió que todo el mundo beba Coca-Cola

Synopsis of Roberto Goizueta. El hombre que consiguió que todo el mundo beba Coca-Cola

«Roberto Goizueta. El hombre que consiguió que todo el mundo beba Coca-Cola» is the biography by David Greising (Gestión 2000, paperback, 352 pp., in Spanish).

Biography of Roberto Goizueta, the executive who led Coca-Cola and turned it into a global company. The book traces his career from the beginnings to the leadership of the firm, and analyzes his strategic decisions, his approach to marketing and the building of an international brand.

The book appeared in 1999 and falls within the field of business and economics.

For readers interested in corporate leadership, brand strategy and the history of major companies.