by Wally Olins · tapa blanda · ISBN 9788487553134
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This book, titled 'Corporate Identity', explores the projection in the design of commercial strategy. Written by Wally Olins and published by Celeste Ediciones, it offers a deep insight into the creation and design of brands and logos. The book is in Spanish and is presented in paperback format.
Wallace Olins CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
