by Wally Olins · ISBN 9780500989395
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«Wally Olins: The Brand Handbook» is the guide to branding written by Wally Olins and published by Thames & Hudson in 2008 (112 pages, in English).
The work offers an overview of the principles and practices of branding: what it is, why it matters for organizations and how it is built and managed. With a practical approach, it works as an introductory guide to branding.
For professionals, students and entrepreneurs in the business world who want to understand the fundamentals of branding.
Wallace Olins CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
