by Wally Olins · Thames & Hudson · tapa dura · ISBN 9780500014721
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This book explores how corporate identity can make business strategy visible through design. It analyzes the importance of corporate image and strategic planning in the business world, offering a vision of how graphic design can influence the perception and success of a company. With 224 pages, this book is an essential guide to understanding the relationship between visual identity and business strategy.
Wallace Olins CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and was the chairman of both. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Renault, Volkswagen, Tata and Lloyd's of London. He acted as advisor both to McKinsey and Bain. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
