Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Identidad diferencial
4.6
Negocios y EconomíaISBN | 9788499033396
-
VAT included
Free SHIPPING
Free returns within 30 days
Pay with:
Available offers by condition
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Product details
Pages: 192 pages
Author: Christopher R. Smith
Publisher: Crecento
ISBN: 9788499033396
Format: tapa blanda
Language: es-ES
ISBN: 9788499033396
Synopsis of Identidad diferencial
En 'Identidad Diferencial', Christopher R. Smith explora la gestión estratégica de marcas desde una perspectiva integradora. El libro examina cómo la empresa, la identidad, la imagen y la marca interactúan en un sistema dinámico de retroalimentación. Se analiza la función, el propósito y la evolución de las marcas, así como la construcción de una identidad diferencial que permita a las marcas liderar, innovar y generar valor en el mercado actual.
More titles for fans of Christopher R. Smith
Recommended by Julia
About the author
C. R. Smith
Cyrus Rowlett Smith was the CEO of American Airlines from 1934 to 1968 and from 1973 to 1974. He was also the wartime deputy commander of the Air Transport Command during World War II, and the United States Secretary of Commerce for a brief period under President Lyndon B. Johnson. He is regarded as one of the titans of U.S. airline history.
1899–19905 titles published
View full profileBest-selling books in Business
Best sellers
Last unit!8 people have it in their cart
-
VAT included