Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Identidad diferencial
by Christopher R. Smith · Crecento · tapa blanda · 192 pages
7 people viewing thisViewed 0 times
4.6
Pages: 192 pagesAuthor: Christopher R. SmithPublisher: CrecentoFormat: tapa blandaLanguage: es-ESISBN: ISBN 9788499033396
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Complete your 3-for-2 with Christopher R. Smith
Add 3 and the cheapest one is free
The Global Bankers
$20.72
El management del siglo XXI
$16.87
The Money Wars
$24.86
High Finance in the Euro-Zone
$19.86
Synopsis of Identidad diferencial
En 'Identidad Diferencial', Christopher R. Smith explora la gestión estratégica de marcas desde una perspectiva integradora. El libro examina cómo la empresa, la identidad, la imagen y la marca interactúan en un sistema dinámico de retroalimentación. Se analiza la función, el propósito y la evolución de las marcas, así como la construcción de una identidad diferencial que permita a las marcas liderar, innovar y generar valor en el mercado actual.
More titles for fans of Christopher R. Smith
Recommended by Julia
About the author
C. R. Smith
Cyrus Rowlett Smith was the CEO of American Airlines from 1934 to 1968 and from 1973 to 1974. He was also the wartime deputy commander of the Air Transport Command during World War II, and the United States Secretary of Commerce for a brief period under President Lyndon B. Johnson. He is regarded as one of the titans of U.S. airline history.
1899–19905 titles published
View full profileBest-selling books in Business
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included