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Identidad diferencial

Negocios y EconomíaISBN | 9788499033396
Identidad diferencial
Identidad diferencial
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Product details

Pages: 192 pages
Publisher: Crecento
ISBN: 9788499033396
Format: tapa blanda
Language: es-ES

ISBN: 9788499033396


Synopsis of Identidad diferencial

En 'Identidad Diferencial', Christopher R. Smith explora la gestión estratégica de marcas desde una perspectiva integradora. El libro examina cómo la empresa, la identidad, la imagen y la marca interactúan en un sistema dinámico de retroalimentación. Se analiza la función, el propósito y la evolución de las marcas, así como la construcción de una identidad diferencial que permita a las marcas liderar, innovar y generar valor en el mercado actual.



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About the author

C. R. Smith

C. R. Smith

Cyrus Rowlett Smith was the CEO of American Airlines from 1934 to 1968 and from 1973 to 1974. He was also the wartime deputy commander of the Air Transport Command during World War II, and the United States Secretary of Commerce for a brief period under President Lyndon B. Johnson. He is regarded as one of the titans of U.S. airline history.

1899–19905 titles published
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