Identidad visual corporativa, la imagen de nuestro tiempo

Synopsis of Identidad visual corporativa, la imagen de nuestro tiempo

This book by Javier González Solas explores corporate visual identity as a key element of communication in today's world. It analyzes how signs and symbols have become an essential form of writing and reading in contemporary communication. Ideal for students and professionals in marketing, advertising, and graphic design, this work offers a deep insight into the importance of image in building corporate identity.