by Shep Hyken · Tapa dura · ISBN 9781640953017
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«I'll Be Back» is Shep Hyken's customer service guide, published by Sound Wisdom in hardcover (240 pages, in English).
Hyken explains that customer service is not a department but a task for the whole organization, and proposes integrating a customer-centric philosophy into the company culture. It includes tools, tactics and strategies to win repeat and loyal customers.
Subtitle: «How to Get Customers to Come Back Again & Again». Published in 2021.
Aimed at entrepreneurs, managers and customer service teams interested in building loyalty through better service.
