by Luis Bassat · Plataforma Editorial, S.L. · tapa blanda · ISBN 9788415115304
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«Inteligencia comercial» is the business essay by Luis Bassat, published by Plataforma Editorial in paperback (192 pages, in Spanish).
Luis Bassat explains what commercial intelligence is, what it is for and how to develop it, with examples such as the contrast between Picasso and Van Gogh and testimonials from executives like Isak Andic (Mango) and Emilio Botín (Santander). He argues that it is not a trick to sell more, but a way to generate trust and convince, essential for companies and professionals.
Originally published in 2011, it is part of the Actual collection and includes a prologue by Isak Andic.
Recommended for professionals, executives and entrepreneurs interested in marketing, sales and persuasion skills.
