by Ricky W. Griffin, Michael W. Pustay · Addison Wesley · tapa dura · ISBN 9780201586534
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«International Business: A Managerial Perspective» is the international business textbook by Ricky W. Griffin and Michael W. Pustay, in hardcover.
Reference work for business management in an international context: it examines the key theories and challenges facing managers competing in a global environment, from business hubs across the seven continents to countries' balance-of-payments strategies and labor policies.
Addison Wesley published this work in 1995, with 765 pages in English.
Aimed at university students and management professionals who need a global view of international business.
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