by Cateora, Fernández del Hoyo, Vila Trepat · tapa blanda · ISBN 9781308081786
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«International Marketing. Urjc.» is a marketing textbook by Cateora, Fernández del Hoyo and Vila Trepat, published in paperback.
The textbook provides an overview of international marketing, covering the basic concepts of the discipline and the factors involved in the marketing of products and services internationally.
Published in 2014, in Spanish. ISBN-13: 9781308081786; falls within the Business and Economics area.
