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Investigación comercial
4.3
Negocios y EconomíaISBN | 9788428337137
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Product details
Pages: 276 pages
Author: José Fulgencio Martínez Valverde
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788428337137
Format: tapa blanda
Language: es-ES
Release date: 11/3/2015
ISBN: 9788428337137
Synopsis of Investigación comercial
Este libro de José Fulgencio Martínez Valverde es una guía visual y amena sobre investigación comercial, adaptada a la legislación de Formación Profesional (LOE). Cubre desde el análisis del mercado y el comportamiento del consumidor hasta la gestión de datos para la toma de decisiones estratégicas en marketing. Con un lenguaje sencillo y numerosas herramientas didácticas, facilita el aprendizaje de esta disciplina esencial de las Ciencias Sociales.
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