by José Fulgencio Martínez Valverde · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428337137
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«Investigación comercial» is the market research manual by José Fulgencio Martínez Valverde, published by Paraninfo in paperback, in Spanish.
Textbook for the Market Research module of the higher cycles in Marketing and Advertising and in Sales Management and Commercial Spaces. Covers market analysis, consumer behavior, segmentation and marketing information system, and how to turn data into strategic decisions. Eleven units with activities.
Content adapted to the LOE legislation for Vocational Training. Part of the Commerce and Marketing collection. First edition, 276 pages, published in 2015.
For vocational training students in commerce and marketing taking the Market Research module.
