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Investigación de mercados estratégica
4.4
Negocios y EconomíaISBN | 9788480882163
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Product details
Pages: 180 pages
Author: José María Ferré Trenzano
Publisher: Gestión 2000
ISBN: 9788480882163
Format: tapa blanda
Language: es-ES
Release date: 1/2/2000
ISBN: 9788480882163
Synopsis of Investigación de mercados estratégica
Este libro, escrito por José María Ferré Trenzano, está dirigido a profesionales de la empresa que toman decisiones estratégicas y operativas en el área comercial. Se centra en el análisis de la toma de decisiones comerciales y describe 22 técnicas de investigación, proporcionando modelos de información para cada una. Publicado por Gestión 2000, el libro ofrece una guía práctica para directivos, directores de marketing y gerentes comerciales de cualquier tamaño y sector.
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