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Marketing y competitividad
by José María Ferré Trenzano · Vicens-Vives. · tapa dura · 303 pages
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Pages: 303 pagesAuthor: José María Ferré TrenzanoPublisher: Vicens-Vives.Format: tapa duraLanguage: esRelease date: 1/1/1988ISBN: ISBN 9788431625252
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Synopsis of Marketing y competitividad
Este libro de José María Ferré Trenzano, publicado por Vicens-Vives en 1988, aborda el diagnóstico del marketing y la competitividad en la empresa. Con 303 páginas, esta edición en tapa dura ofrece un análisis profundo sobre la organización de mercados, ventas y distribución. Es una obra de segunda mano que puede presentar marcas de su anterior propietario.
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