by Peter Roth · Mi-Wirtschaftsbuch · tapa dura · ISBN 9783478217309
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«Kultur-Sponsoring» is Peter Roth's essay on cultural sponsorship, published by Mi-Wirtschaftsbuch in hardcover (538 pages, in German).
The book examines cultural sponsorship from several perspectives: opinions, opportunities and problems, theoretical concepts and real examples. It analyzes collaboration between companies and cultural institutions within cultural marketing and corporate social responsibility of the late 1980s.
Published in 1989, the book carries the subtitle «Meinungen, Chancen und Probleme, Konzepte, Beispiele». It includes a bibliography on pages 529-531.
Of interest to marketing, communication and cultural management professionals, and to those studying collaboration between companies and cultural institutions.
Tapa blanda
Peter Roth is a German former alpine skier who competed for West Germany in the 1988 Winter Olympics and for Germany in the 1992 Winter Olympics and in the 1994 Winter Olympics.
