by Peter Roth, Axel Schrand · tapa blanda · ISBN 9783800619573
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«Touristikmarketing» is the tourism marketing handbook by Peter Roth and Axel Schrand, published by Vahlen GmbH in paperback (415 pages, in German).
The work examines the marketing of tourism organizations, transport operators, tour operators and travel agencies: how they plan their strategies, position their services and communicate with travelers.
Second edition (2. Auflage), dated 1995. Peter Roth and Axel Schrand are listed as editors (Hrsg.) of the volume.
For readers interested in tourism marketing and the workings of travel and transport organizations.
Tapa dura
Peter Roth is a German former alpine skier who competed for West Germany in the 1988 Winter Olympics and for Germany in the 1992 Winter Olympics and in the 1994 Winter Olympics.
