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by Peter Roth, Axel Schrand · · tapa blanda · 415 pages
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Este libro, titulado 'Touristikmarketing', aborda el marketing de las organizaciones turísticas, los operadores de transporte, los organizadores de viajes y las agencias de viajes. Es una obra de Peter Roth y Axel Schrand, publicada por Vahlen GmbH. El libro está en alemán y es una herramienta útil para aquellos interesados en el sector del marketing turístico.
Peter Roth is a German former alpine skier who competed for West Germany in the 1988 Winter Olympics and for Germany in the 1992 Winter Olympics and in the 1994 Winter Olympics.
