
by Fernando Sánchez Salinero · AUTOR EDITOR · tapa blanda · ISBN 9788461419265

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«La casa al revés» is the essay by Fernando Sánchez Salinero on business failure, published by Autor Editor in paperback, in Spanish.
Through a business fable, the work analyzes why companies fail and describes a typology of organizations that already bring problems from their origin. Throughout the narrative, it offers keys to develop projects and apply practical solutions that allow a company to survive in the 21st century.
Includes an accompanying CD-ROM.
Recommended for entrepreneurs, managers and readers interested in business management and economics.
