by Manuel Moreno Molina · Deusto · tapa blanda · ISBN 9788423429240
VAT included
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«La enciclopedia del community manager» is the social media handbook by Manuel Moreno Molina, published by Deusto in paperback (368 pages, in Spanish).
Reference manual for social media professionals. Explains how the internet has changed the relationship between users and companies and how to use the networks: Facebook, Twitter, LinkedIn, YouTube, Instagram, messaging and live video. Includes guidelines for planning strategy, setting objectives, monitoring results and interpreting data.
Published in 2018. Cover subtitle: «La guía definitiva y actualizada con todas las técnicas y herramientas para sacar partido a las redes sociales en la empresa».
Aimed at social media professionals and students, as well as those managing a company's or business's social networks.
