by Craig Hovey · GEDISA · tapa blanda · ISBN 9788497841573
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«La estrategia de la cucaracha» is the parable about the business world by Craig Hovey, published by GEDISA in paperback (176 pages, in Spanish).
A sales director on the brink of personal and professional failure finds a cockroach in his office and doesn't dare to kill it. The cockroach, named Gregorio, reveals to him a series of survival rules —the ten rules of the cockroach— to succeed at work and in love. A parable with humor and irony about the business world.
First edition of 2006, translated from English by Ferran Esteve; belongs to the «Nuevos Emprendedores» collection (number 920003) by GEDISA.
Aimed at readers in the business field and those seeking a self-help read with keys to navigating business.
