by Barrie Hawkins · GEDISA · tapa blanda · ISBN 9788474328394
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«Cómo generar grandes ideas» is the manual on creativity and business by Barrie Hawkins, published by GEDISA in paperback (128 pages, in Spanish).
It starts from the idea that every achievement begins with an idea and that creativity can be trained. It proposes techniques to overcome mental blocks, open up to others' perspectives, spot valuable ideas, and build an idea bank. The goal is to create an idea production line that improves work and personal performance.
Published in 2000 within the Nuevos Emprendedores collection, it falls within the field of business and management.
Aimed at entrepreneurs, professionals, and readers who want to train their creativity and apply it at work or in personal projects.
