by Juan Carlos Mejía Llano · Anaya Multimedia · tapa blanda · ISBN 9788441534087
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«La guía del Community Manager» is the practical guide by Juan Carlos Mejía Llano, published by Anaya Multimedia in paperback (400 pages, in Spanish).
Reference guide for the community manager: it covers social media management from strategy, tactics and tools, and reviews functions such as online reputation, web analytics and content curation. It also addresses the role of this figure as brand evangelist and the importance of the company entrusting its social presence to qualified staff.
The full title is «La guía del Community Manager. Estrategia, táctica y herramientas» and it belongs to the Social Media collection from Anaya Multimedia. It includes a foreword by Fernando Maciá.
For those aspiring to work as community managers and for active professionals who want to deepen their knowledge in this discipline.
