
by Ricardo Tayar López · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441539570

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This book reveals how to create a stable and lasting digital business, managing it efficiently with the CRO (Conversion Rate Optimization) methodology. You will learn to design, create, and optimize a digital business by working in areas such as modeling, technology, UX design, digital analytics, and online traffic acquisition, all cohesive through conversion improvement.
