by María Lázaro Ávila · Anaya Multimedia · tapa blanda · ISBN 9788441540866
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«Community Manager. La guía definitiva» is the practical guide by María Lázaro Ávila, published by Anaya Multimedia in paperback (368 pages, in Spanish).
Practical guide for businesses and professionals who want to make the most of social media. It explains how to craft a differentiated strategy, measure its performance, create content, plan campaigns, handle crises and energize communities. Includes chapters on Facebook, Twitter, Instagram and social commerce.
Published on March 21, 2019, it belongs to Anaya Multimedia's Social Media series.
Suitable for community managers, marketing managers and small and medium-sized enterprises managing their social media presence.
