by Aleyda Solis · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441537286
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«SEO. Las claves esenciales» is the practical web positioning guide by Aleyda Solis (Anaya Multimedia, paperback, 216 pages, in Spanish).
Starting from the fact that the Internet has changed the relationship between institutions, companies and people, and that search engines are now a reference for consultation, it explains the fundamentals of SEO and how to plan positioning campaigns so that an online business gains visibility and takes advantage of search traffic.
Originally published in 2016, the book includes a foreword by Gary Illyes.
For digital marketing professionals, website managers and companies that want to learn how to position their business in search engines.
