by Fernando Maciá Domene · Anaya Multimedia · tapa blanda · ISBN 9788441532649
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«Marketing online 2.0» is the digital marketing guide by Fernando Maciá Domene, published by Anaya Multimedia in paperback (464 pages, in Spanish).
The internet has changed the relationship between businesses and customers, and this manual explains how to adapt to that new scenario. It helps professionals and entrepreneurs craft their own online marketing plan, with clear explanations of search engine positioning, usability and web analytics, as well as an overall view for applying those strategies in a company.
Subtitled «Cómo atraer y fidelizar clientes en Internet», it is part of the Social Media collection from Anaya Multimedia. Published on November 12, 2013.
For professionals and entrepreneurs who want to develop their own online marketing plan, as well as for those seeking an overall view of digital marketing.
