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Data Analytics. Mide y Vencerás
by Iñaki Gorostiza Esquerdeiro, Asier Barainca Fontao · ANAYA MULTIMEDIA · tapa blanda · 392 pages
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Pages: 392 pagesAuthor: Iñaki Gorostiza Esquerdeiro, Asier Barainca FontaoPublisher: ANAYA MULTIMEDIAFormat: tapa blandaLanguage: es-ESRelease date: 19/3/2020ISBN: ISBN 9788441541931
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Synopsis of Data Analytics. Mide y Vencerás
Descubre las claves y estrategias para medir un negocio digital y orientar las decisiones de la organización al análisis de datos. Este libro aborda los fundamentos del plan de analítica de datos dentro del proceso de mejora continua en la empresa, presentando los conceptos y retos más complejos de un proyecto de analítica de forma técnica y amena. Se ilustran los fundamentos teóricos con casos de éxito de analítica digital para grandes marcas y organizaciones. Un libro imprescindible para cualquier analista digital que busque respuestas.
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