by Javier Escribano Arrechea · Tapa blanda · ISBN 9788441532830
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«Internet móvil para emprendedores» is the practical guide by Javier Escribano Arrechea, published by Anaya Multimedia in paperback (348 pages, in Spanish).
The work presents the opportunities that mobile internet access opens up for entrepreneurs and small businesses, with sector growth forecasts and guidelines to take advantage of them. It explains step by step, without technical jargon, how to use this technology to do business, improve online presence, and reach new customers.
Published in 2013, in the Social Business collection; the volume includes an index.
Aimed at entrepreneurs and small businesses that want to leverage mobile marketing and commerce without needing advanced technical knowledge.
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