by Juan Carlos Mejía Llano · Anaya Multimedia · tapa blanda · ISBN 9788441536661
VAT included
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«La guía avanzada del Community Manager» is the digital marketing manual by Juan Carlos Mejía Llano, published by Anaya Multimedia in paperback (352 pages, in Spanish).
A reference work for those seeking to professionalize as a community manager. Building on the author's previous book, it delves into content management and the relationships generated by social networks, and covers advanced marketing techniques on Twitter and Facebook, SEO, SEM, email marketing, usability, and e-commerce.
It belongs to the Social Media collection from Anaya Multimedia. Includes a foreword by Juan Merodio.
Aimed at community managers, digital marketing professionals, entrepreneurs, and anyone who wants to strengthen their personal brand.
