La imagen de la empresa y la realidad

Synopsis of La imagen de la empresa y la realidad

This book by David Bernstein, titled 'The Image of the Company and Reality', offers a comprehensive critique of corporate communications. Published by Plaza & Janés in 1986, the book consists of 310 pages and addresses topics related to corporate image and its impact on society. It is an essential work for the guidance of influential groups, governments, politicians, business people, the media and even the general public.