by Juan Costa, Núria Marsé Vidri, Marta · Generalitat de Catalunya · libro de bolsillo · ISBN 9788439388050
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This book analyzes the wellness industry in Catalonia, a project that brings together companies from diverse sectors such as healthy food, cosmetics, and sports and wellness centers. The work explores how these organizations, despite belonging to different statistical segments, share a common strategy and a competitive approach aimed at human well-being, a key trend in advanced societies. The study is part of the so-called 2.0 clusters, offering a detailed view of the evolution of business models and corporate collaboration in the current market.
