by Fernando Fernández Mendez de Andés, Javier García Cuesta, Ramón Casilda Béjar · Servicio de Publicaciones, Universidad Antonio de Nebrija. · tapa dura · ISBN 9788488957535
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This book explores in depth the internationalization of Spanish companies, analyzing the learning and experience acquired in this process. Through a practical and detailed approach, it examines the strategies, challenges, and opportunities that companies face when expanding into international markets.
