by Informatore Anonimo · Frilli · tapa blanda · ISBN 9788887923025
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La mala-ricetta. Dieci geniali mosse del marketing farmaceutico provides a critical examination of the commercial strategies adopted by the pharmaceutical industry. Through ten key points, the author, writing under the pseudonym Informatore Anonimo, analyzes how marketing influences the sector's dynamics, offering a provocative and detailed perspective on the practices of selling and promoting drugs. Published by Frilli Editori, this essay is an essential read for anyone wishing to better understand the hidden mechanisms behind the prescription and marketing of pharmaceutical products.
