La pregunta decisiva

Synopsis of La pregunta decisiva

In this book, Fred Reichheld, an expert in customer loyalty, explains how to turn customers into company promoters to increase profits and ensure growth. To do this, he develops the "Net Promoter Score" (NPS), a tool that measures customer-company relationships based on a simple question: would you recommend us to a friend? This book demonstrates the connection between customer relationships and company growth, differentiating between good and bad profits to change the way we measure success.