by Ricardo Pérez · Millenniars · tapa blanda · ISBN 9788494517518
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«La publicidad tiene la palabra» is the essay on advertising by Ricardo Pérez, published by Millenniars in paperback (226 pages, in Spanish).
Ricardo Pérez, author of campaigns such as «Calvo, claro» and «El que sabe, Saba», describes the craft of writing ads, far from the glamour of fictions like Mad Men. He reviews the masters who renewed advertising in the 1960s and offers keys to turning unknown brands into market leaders.
Published in April 2016. Subtitle: «El libro que cambiará su imagen de la publicidad».
For advertising and marketing professionals, and for those who want to understand how great slogans are created.
