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Las claves de CRM
4.6
Negocios y EconomíaISBN | 9788448138004
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Product details
Pages: 528 pages
Author: Paul Greenberg
Publisher: MCGRAW HILL (FONDO)
ISBN: 9788448138004
Format: tapa blanda
Language: es-ES
Release date: 1/1/2003
ISBN: 9788448138004
Synopsis of Las claves de CRM
Este libro, 'Las claves de CRM: Gestión de relaciones con los clientes' de Paul Greenberg, ofrece una visión profunda sobre la gestión de relaciones con los clientes (CRM). Explora qué es realmente CRM, la gestión de ventas y CRM, la estrategia de implantación de un sistema CRM, la automatización de la red de ventas, la gestión de relaciones con los asociados, CRM para Pymes, los principales proveedores de sistemas CRM y los servicios de implementación de sistemas CRM. Ideal para profesionales y estudiantes interesados en el ámbito empresarial y de gestión.
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About the author
Greenberg
Greenberg is a surname common in North America and Anglosphere, with anglicized spelling of the German Grünberg or the Jewish Ashkenazi Yiddish Grinberg, an artificial surname.
76 titles published
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