by John P. Kotter, Dan S. Cohen · Deusto · tapa blanda · ISBN 9788423434756
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«Las claves del cambio» is the business management essay by John P. Kotter and Dan S. Cohen, published by Deusto in paperback (162 pages, in Spanish).
John P. Kotter and Dan S. Cohen analyze why many transformation attempts in organizations fail and how to achieve lasting change. Drawing on real cases of people who have changed their companies, they show that success depends on emotions: convincing, engaging and maintaining team motivation to overcome resistance to change.
Translation of 'The heart of change', published in 2004 in the Grandes Gurús collection by Deusto.
Aimed at executives and business professionals interested in leadership and organizational change management.
