by John P. Kotter, Lorne A. Whitehead · Harvard Business Review Press · tapa dura · ISBN 9781422157299
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Buy-In» is the management essay by John P. Kotter and Lorne A. Whitehead, published by Harvard Business Review Press in hardcover (208 pages, in English).
John P. Kotter and Lorne A. Whitehead explain how to prevent a good proposal from being rejected in a meeting. They describe the typical tactics of detractors —delay, confusion, fear, and discredit— and propose simple countermeasures. Through a fictional narrative, they show how to defend the idea and gain support to carry it out.
The work was published in 2010 by Harvard Business Review Press; this edition has 208 pages and text in English.
Aimed at professionals, managers, and entrepreneurs who need to defend their proposals in corporate environments.
