by Miquel de Moragas, Miquel Botella · tapa blanda · ISBN 9788494006098
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«Las Claves del Éxito» is the essay by Miquel de Moragas and Miquel Botella, published by the Autonomous University of Barcelona in paperback, in Spanish.
The book analyzes the Barcelona ’92 Olympic Games from a multidisciplinary perspective: it reviews their social, sporting, economic and communicative impact and the keys that explain their success. With synoptic charts, tables and graphs, it breaks down the event's legacy and the factors that made it a historical milestone.
Published in 1996. The cover features the Centre for Olympic and Sport Studies, the Spanish Olympic Committee, the Olympic Museum in Lausanne and the Barcelona Olympic Foundation.
A reference work for students and researchers in sport sciences, communication and the history of Olympism.
